Hooray we won a BIMA! For the Vodafone retail application.
Filming bananas in the office… a write up of my organising and running of the Detica ‘Creative Hackathon’ afternoon.
…continue reading on Detica’s digital media blog.
Giving ‘mobile first’ the thumbs down.
“Regarding pace of change, we believe more users will likely connect to the Internet via mobile devices than desktop PCs within 5 years”
- Morgan Stanley ‘Internet Trends’, April 12, 2012
Listen up. Your users are changing. On buses, in queues, down the pub or in the street, you may not like it but mobile is becoming the primary method of engaging with your brand. This new engagement is quick, hurried, purposeful and consumers are driving it. It cares about its specific location, it wants to be spoken to in a consistent manner and it’s performed with one thumb…
…continue reading on Detica’s digital media blog.
A simple idea, beautifully executed, is there anything better? As a bona-fide Londoner who thinks this is the best city on earth, I say no. TfL are a client, now try and persuade them to replace their homepage with this.
On the importance of content strategy.
Like all offices ours encourages recycling. Very laudable, but their labelling doesn’t make it very easy. Here in the kitchen one finds a set of normal and recycling bins.
I have in my hand something to throw away. So…
What is ‘general’? Is it general non-recyclable? In which case what makes it different to the bin to the left that is ‘general rubbish’? If it is general recycling then what can go in it? Cans? Foil? Cardboard? What? Why have I got to figure it out? I end up basically never using that one. So on to the others, what is paper? what counts as paper? How thick? Can you put card in? A sandwich wrapper? And plastic, all plastic including bags?
Aaargh. I want to do the right thing, I’m no Jeremy Clarkson really I’m not, but why have I got to figure out what to do. Sod it, I’ll just save it all up and have a bonfire.
Upwardly Mobile
We’ve recently been asked to undertake lots of innovation work for various clients and much of this has naturally focused on mobile/tablet and m-commerce. Bring on the obligatory early workshops. In true good agency fashion, to get the juices flowing we scoured digital buzz sites for, well innovative ‘buzz’ I suppose, in this space.
…continue reading on Detica’s digital media blog.
Advertising on the London tube. So no internet connection. Do you think that they imagine that making the web address really, really big will help people to remember them well after they’ve left the train and made it out?
